The Bear Grylls Survival Rule-of-Three watch represents the priorities that he lives and operates by. Stitched onto the watch band, it is an easy to remember guide to survive in extreme conditions: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. Made with #tide ocean material, this watch is not only a useful tool for you, it is made of upcycled ocean plastic and good for the earth. The watch dial is designed in striking blue and orange with an emphasis on the three with an enlarged numeral in Super-Luminova glow. The rubber watch strap features a waved detail for a more flexible fit and matches the Bear Grylls signature orange crown.